High-end eating low-fi camping
Caravan and Motorhome Club
Brand identity
The Caravan and Motorhome Club is Europe’s biggest touring community, giving Caravanners, Motorhomers and Campers access to over 2700 stunning locations around the UK and worldwide.
After working together on several projects, CAMC came to us to help them develop the identity for the on-site food and beverage offering. The first site to be rolled out is in Knaresborough, North Yorkshire The name ‘The Wanderer’, is taken from the first purpose built leisure caravan from 1885, inspired by Dr William Stables’ touring spirit.
Emotions
Whether a foodie or not, when going out to eat, the consumer wants to enjoy the whole experience, including the story behind the food. You are what you eat! And to outdoor lovers, local produce, food provenance and community is key to the whole experience.
Create
We have created a long-lasting full brand identity that will work to flex to future locations and help the brand stay true to its outdoor enthusiasts at their on-site food and beverage offerings.
As part of this, we have named the brand and created a full visual identity that brings a rustic, modern and adventurous look and feel to the on-site dining experience. This has been translated across all Bar & Kitchen touchpoints, from signage and menus, to restaurant collateral, uniforms and feedback cards.
Impact
The brand was successfully launched last month, bringing a sense of adventure to the on-site dining experience. The brand will roll-out across further sites in 2018, due to the success of Knaresborough.
