Sneakrs
Nike
Sneakrs Anniversary
One year of SNEAKRS,
one day of heat.
On 08.08, Nike celebrated the SNEAKRS app’s first anniversary with a high-heat restock of 8 of their most hyped shoes. We collaborated with the Nike brand team to engage the SNEAKRS community: teasing the drops with a short film, launching with 8 clues to unlock, and watching sneakerheads everywhere rise to the challenge.
Emotions
Every sneakerhead knows the excitement that comes with getting your hands on a rare pair of Jordans or VaporMaxes. Nike brought back sold-out editions for a limited time, sending the SNEAKRS community into a social media frenzy. Anticipation was key to the game, so Nike and Stereo joined forces to bring the hype.
Create
We created a high-impact, fast-paced film to disrupt the sneaker community and alert them to this exclusive online event. With quick cuts, edgy visuals and bold typography, this video embodied the very hype it created. Shock drop and ‘found em’ screens completed the user journey, with a 3D animation of Nike’s iconic hang tag being a key visual.
Impact
The heat spread across blogs and social media. 400,000 users engaged, making it the SNEAKRS app’s most active day ever. All 8 drops sold out in one hour, with 4.1 million pairs sold worldwide. Following its success, the SNEAKRS team asked us to create a recap film, detailing the campaign narrative and resulting conversations that swept the sneakerhead community.
