Go Beyond the Screen
NBCUniversal
Digital activation
For the release of The World’s End on digital download, NBCUniversal wanted to re-invigorate fans of the popular Cornetto Trilogy.
The goal was to give them a reason to buy the full 3 movie collection. Stereo was given an open brief, with the simple task: find a way to engage these die-hard fans and keep them coming back for more.
Emotions
As a tech-savvy audience, we knew they’d seen it all before, so they needed a unique digital activation that would leave them open-mouthed.
Intro screens
Create
We created an industry-first second screen experience, linking the film’s audio with an automatic content recognition system. As the movies played, hundreds of pieces of unique content - illustrations, trivia pop-ups, interactive maps, quotes, playlists – all activated at the right moments in the films.
App screens
trivia graphics
Impact
The app was downloaded over 10,000 times in the first week, received 18 million Twitter impressions, five star reviews across dozens of publications and smashed the iTunes purchase targets. The die-hard fan base continued discovering and sharing new pieces of trivia long after the campaign ended, and the platform was nominated for several marketing industry awards. We even got retweets from star Simon Pegg and director Edgar Wright.
